Another driver of advergaming is its tight integration with commerce. ❋ Michael Stevens (2006)
According to David Wanetick of the Wall Street Transcript, "Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, 'advergaming' will be a common fixture in video games." ❋ Michael Stevens (2006)
And be sure to watch our video "Video Games With A Spin" about the booming "advergaming" industry. ❋ Unknown (2006)
But Afro Samurai is not the brand's first foray into "advergaming". ❋ Unknown (2009)
Burger king client Food and beverages industry united states country / region Fast food gets rapid results with customised Xbox games Burger King wanted to test "advergaming" as a marketing medium, but was By using such a high-quality game, products, but had to deliver a first-rate gaming experience. ❋ Unknown (2009)
In 2006, US advergaming spending is estimated at $164 million, and this figure is expected to rise to $344 million by 2011. ❋ Unknown (2007)
■ Cereal companies sponsor large advergaming websites targeted to children and cereal ads appear frequently on children's websites. ❋ Unknown (2009)
Zombies and Skittles redefine advergaming @ Ad Freak ❋ Prof. Ravensdeath (2009)
From advergaming to using games as output tools, from guilds and leadership techniques to rewarding work through achievements and play, David and Ethan cover the gamut of how gameware can benefit business. ❋ Alice (2008)
- Mobile phone manufacturers include flash lite and give us a massively installed user base of advergaming and casual gaming possibilities. ❋ Unknown (2006)
While consumers try to block advertising with spam filters, pop-up blockers, mute buttons and digital recorders, Wanetick said there are sound reasons for consumers 'receptivity to advergaming. ❋ Michael Stevens (2006)
Some advergaming companies have arranged agreements with pizza chains whereby gamers can simply click on a banner to have their favorite pizza delivered to them without interrupting game play. ❋ Michael Stevens (2006)
Kids' online games present a particularly rich case study for understanding the mechanisms of advergaming because - for the most part - they have been allowed to flourish there unchallenged. ❋ Unknown (2007)
My boyfriend Jeff works for Fuel Industries, an advergaming and web design company, that employs some VERY talented and creative people. ❋ Unknown (2007)
I always find it amusing to juxtapose Powerpoint presentations about the wonderous effects of advergaming and in-game product placement and training games, with arguments that games don't affect culture, they merely mirror it - and juxtaposing arguments that "it's high art, and has the right to offend without having to answer to anyone" with arguments that "it's just a game, doesn't mean anything, shouldn't be taken so seriously". ❋ Unknown (2006)
So far, less academic reactions to the Virtual Magic Kingdom have focused exclusively on the advergaming angle with the predictable controversy that accompanies any project involving games as marketing tools, especially when targeted to children. ❋ Unknown (2005)
I just ran into some great linkage and commentary on both Terra Nova and Watercooler Games regarding new developments in advergaming, a subject I've delved into both on this blog and elsewhere 1,2. ❋ Unknown (2004)
