You might have encountered the term greenwashing only in recent years, but the practice of making green claims on products and services that really aren't their products goes back longer. ❋ Unknown (2009)
Trying to soften the public image of a company without actually changing destructive business practices is known as "greenwashing" -- and Chevron has been at it for a while. ❋ The Huffington Post News Editors (2011)
This practice is known as greenwashing, or brainwashing consumers into believing products are natural when they actually are not. ❋ Ellen Marmur (2009)
The attempt was a classic case of "greenwashing" -- a cynical effort by nativist activists to seduce environmentalists to join their cause for purely strategic reasons. ❋ Unknown (2010)
For corporate alliances with nonprofit groups to succeed, companies need to disclose how much money they are donating or risk allegations of "greenwashing" -- or paying lip service to environmental causes to promote their products, says Mike Lawrence, an executive vice president at Cone LLC, a Boston-based marketing agency. ❋ Unknown (2009)
Mr. Ritchie, 60, has nothing but disdain for "greenwashing" -- the inefficient use of energy-saving technology more to soothe the conscience than help the environment. ❋ Unknown (2008)
The merging of expensive-home building with high-minded values can be fraught, as critics home in on perceived examples of "greenwashing" -- portraying a development as more environmentally friendly than it actually is. ❋ Unknown (2007)
Chevron's "ad campaign is a textbook example of 'greenwashing' - greening their image instead of taking concrete steps to green their operations," said Han Shan, coordinator of ❋ By IAN JAMES (2010)
Chevron's "ad campaign is a textbook example of 'greenwashing' -- greening their image instead of taking concrete steps to green their operations," said Han Shan, coordinator of ❋ Unknown (2010)
But "greenwashing" - putting more effort into talking about how "green" an initiative is than into actually being green-damages a company. ❋ Unknown (2010)
As the green revolution gained traction, another movement -- "greenwashing" -- was coming up alongside. ❋ Unknown (2010)
It's called "greenwashing" - when companies tout the environmental benefits of a product or slap some sort of enviro-friendly advertising on a package without having actually switched to less-toxic ingredients or less-harmful manufacturing processes. ❋ Unknown (2009)
What does and what doesn't contribute, and by how much, has been a vexing question that many companies have profited from by the practice of 'greenwashing' -- making little changes with big PR behind them to give the appearance that they're the right choice for the planet. ❋ Unknown (2009)