Idents

As a sponsor of ITV's drama output, Aviva ran 10-second adverts - known as 'idents' - at the beginning and end of each commercial break. ❋ Unknown (2011)

All were once employed by the big multinationals whose commercials and "idents" bankroll commercial television. ❋ James Robinson, Mark Sweney (2010)

The show wanted them to record some 'idents' for their jingles. ❋ Unknown (2009)

The "break bumpers", also sometimes known as "idents", are shown before and after commercial breaks in the show.

The: 20 idents “Speaker” (completed in 2010) and “Lake” (late 2009) were helmed by Lithuanian-based KORB, with music being handled by Dublin-based Echolab. ❋ Unknown (2010)

Fifty People One QuestionRemember those idents Channel 4 used to run with a load of stars responding to a single cheeky question? ❋ Johnny Dee (2010)

Here are the idents as well as a ‘making of’ vignette. ❋ Unknown (2009)

The last of the 4 new ITV1 idents has been revealed. ❋ Unknown (2010)

All of the idents were filmed at speeds between 1000 and 2000 frames per second to capture and express the everyday in ways not seen before. ❋ Unknown (2009)

I think the logo looks so much better in the context of the idents. ❋ Unknown (2009)

MTV initially commissioned the creative shop to develop a series of 12 channel idents (with associated print campaign) for the Australian wing of the powerhouse brand. ❋ Unknown (2009)

Update: let us note that Fox News is running "Happy Kwanzaa" station idents today.12.43pm: That reminds me: stay tuned for details of our exciting "Guess the winner of the Iowa caucuses" competition.12.25pm: Remember when Michele Bachmann used to rage at Barack Obama's use of a teleprompter? ❋ Unknown (2011)

Jonathan Yeo directed the Sky idents, while Sky CD Andi Granger helmed with Moving Picture company to fine tune the numerical brand look. ❋ Unknown (2009)

The Five USA Rebrand launches with a set of 9 idents, capturing the energy and passion of exclusive locations as well as unforgettable raw and real characters. ❋ Unknown (2009)

Designed to depict those “Really moments” of transformation or empowerment for women, the channel branding package, created by Red Bee Media, launches with a new logo, four idents, endboards, break bumpers, a full on-screen presentation system and promotional kit plus a 60/30/10 second launch promo. ❋ Unknown (2009)

The channel idents are an extension of the overall brand redesign of the channel. ❋ Unknown (2009)

You can see the newest idents from MTV Australia here. ❋ Unknown (2010)