He also oversaw vividly sexualised publicity campaigns – such as an advert for the scent Opium, featuring a naked Sophie Dahl – that grabbed attention and a hugely increased share of what became known as the "masstige" or prestige mass market. ❋ Unknown (2011)
Earlier in the day, Mr. Lagerfeld reiterated his support for so-called masstige collections, the craze for which he ignited with his 2004 collection for H&M. ❋ By ERIC WILSON (2011)
One beauty products wholesaler deemed it "masstige" -- the notion of selling affordable, prestigious products to the masses. ❋ Unknown (2011)
Hisayuki Suekawa , Shiseido's incoming chief executive, said the company plans to ramp up distribution in China of "masstige" products, a cross between mass market and prestige items, which typically sell for about $10. ❋ Mariko Sanchanta (2011)
In September, Kaiser Karl canceled his Lagerfeld fashion show, revealing plans to create a "masstige" ready-to-wear collection that would be sold online and available next fall. ❋ The Huffington Post News Team (2010)
The Silverjet concept was interesting though, since it had its core the idea of "mass luxury", what some called "masstige". ❋ Unknown (2008)
Arnault, for one, is disdainful of "masstige," or prestige for the masses. ❋ Unknown (2007)
Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige," market. ❋ Unknown (2010)
Not only are these threads organic and carefully crafted, but as a stand against all that John Patrick Organic is leading the campaign to end what he calls "masstige" or "mall-sprawl robostyle, toxic denim, and sweatshop 'it' things." ❋ Diane Pham (2010)
Physicians Formula is one of the fastest growing cosmetics companies operating in the mass market prestige, or "masstige", market.
"Physicians Formula has a strong history of developing industry-leading 'masstige' beauty products that address women's skin imperfections. ❋ Unknown (2009)
John Patrick Organic is leading the campaign to end what he calls “masstige” or “mall-sprawl robostyle, toxic denim, and sweatshop ‘it’ things.” ❋ Unknown (2010)
Perhaps it began when Isaac Mizrahi, who basically invented masstige at Target, jumped ship last year to Liz Claiborne, a classic (if ailing) American brand in its own right. ❋ Unknown (2009)
Even though Lagerfeld is responsible for Chanel's fairytale haute couture collections, he is no stranger to producing pieces with masstige appeal. ❋ Unknown (2011)
In the beauty and personal care market, the demand for luxury and masstige products such as perfume and skin care continues to be strong in Europe, despite lower overall discretionary spending.
Two years ago we heard words like 'affluenza' and 'masstige' but those words died amid the bank bailouts and the recession. ❋ Deidre Woollard (2010)
