Mark Penn believed in this stuff called microtrends, and, without going into detail, it is totally totally stupid. ❋ Unknown (2008)
And it didn't work when Mark Penn (obsessed with his "microtrends" and missing the megatrend) convinced Hillary Clinton to do it in 2008. ❋ Unknown (2009)
Penn calls his column "microtrends" because only he can detect these trends? ❋ Ann Althouse (2009)
Then again, maybe Mark Penn is referring to one of his cherished "microtrends" ... the next big thing, according to him. ❋ Unknown (2009)
"Sex-Ratio Singles" are the first of the "microtrends" described in Penn's new book (written with E. Kinney Zalesne). ❋ Unknown (2008)
Penn sees his "microtrends" analysis as cutting edge. ❋ Unknown (2008)
The difference is neatly captured by Rachel Sylvester in today's Daily Telegraph: however many 'microtrends' a political leader can devise, he will only win power if he can persuade enough voters - at an emotional as well as a rational level - that he is on their side. ❋ Burke's Corner (2007)
Now, armed with exquisitely detailed data, Penn has isolated more than 70 similar "microtrends," including everything from a surge in knitting among teenagers to a rise in the average age of first-time fathers. ❋ Unknown (2007)
The most interesting trend to me alongside the climate now is the fact that games seem to be strengthening (did you see GameStop's record sales while just about every other retailer's tanking?) while film audiences are waning [*], but as far as subtle microtrends around the art and emotion in different genres that directly correlate to culture rather than insular, game-specific evolution, I doubt those connections exist yet. ❋ SVGL (2009)
Scott Adams catches microtrends and spears corporate life like no other (he taps the contemporary pulse unnervingly on his blog, which is an art form in how to play an audience). ❋ Maxine (2009)
Because we average these numbers for each calendar month, microtrends sometimes don't show up as clearly. ❋ Unknown (2010)
In my last column I pointed to some microtrends that I hoped would not perpetuate in 2009. ❋ Unknown (2009)
And to couple "business" with "solutions" merely reinforces her own style, which is to focus on Penn's "microtrends" approach of mastering the details of policy. ❋ Unknown (2009)
He was so fixated on microtrends that he overlooked a macrotrend -- Obamamania. ❋ Unknown (2009)
View commentsComments for “Hunting microtrends” blog comments powered by Disqus ❋ Unknown (2007)
It analyzes various “microtrends” or groups that make up about 1% of American society. ❋ Unknown (2007)
