Multichannel

If we are lucky enough to make them what we call the multichannel customer—we get them to shop with us retail, catalog and dot-com—it doubles again to over $3,000. ❋ THE STAFF OF The Wall Street Journal (2001)

Advertising Age this week turns on BestBuyOn.com, what they describe as a multichannel network with lots of original editorial content and information. ❋ Unknown (2011)

The Direct Marketing Association, the leading trade organization for so-called multichannel marketing - which includes telephone solicitation - didn't immediately respond to a request by msnbc.com for comment. ❋ Unknown (2012)

WMT at Market Perform, writing that the company's "multichannel" selling strength is tempered by its lower return international investments and increasing competition from dollar stores.

Enables partners to develop add-on solutions with their own retail industry solutions such as multichannel, mobility and more ❋ Unknown (2010)

Retailers will have to increase "multichannel" options where consumers can shop online and have the item delivered to a store, among other options. ❋ Unknown (2010)

Sure, everything they do these days is dressed up in pretty (and equally important) words such as multichannel and integration, but there's no question that in its heart and soul it's all about the data. ❋ Unknown (2009)

With such goals in mind, retailers are beefing up "multichannel" shopping opportunities, in which people can buy the same items from the same retailer in several different ways - online, in stores and, now, via their mobile phones. ❋ Unknown (2009)

The concept of "multichannel" shopping, where people can buy the same items from the same retailer in several different ways-online, via their mobile phones and in shops-is gaining ground, and retailers are trying to encourage users of one channel to try another. ❋ Unknown (2009)

Where are the pundits now, the folks who told us to be "multichannel", who told us that ❋ Unknown (2008)

"Isn't it an established best practice to be 'multichannel' with your marketing activities? ❋ Unknown (2009)

Use the voice of customer insights to craft a new, multichannel customer engagement strategy. ❋ Ernan Roman (2011)

This multichannel mix must be deployed at key points in the customer's lifecycle with your company and per the consumer's individual preferences ... or you will lose ground in 2012! ❋ Ernan Roman (2011)

Those who don't will just be creating multichannel irritation. ❋ Ernan Roman (2011)

PREDICTION: Marketers who deploy their multichannel marketing mix at key points in customer's lifecycles with the company and per customer's individual preferences will win. ❋ Ernan Roman (2011)

Per recent Voice of Customer research we conducted with major BtoB and BtoC marketers, customers want brands to use an integrated multichannel mix that engages them to share their preferences regarding offers, alerts, frequency of contact and media preferences. ❋ Ernan Roman (2011)

Many insurers are now targeting a multichannel approach, including through independent brokers and the Internet. ❋ Hester Plumridge (2011)