Although this and stadium naming-rights sales permitted the club to build the Emirates Stadium and grow match-day revenues, the forward selling has cost up to £20m a year in shirt-sponsorship income at today's prices. ❋ Unknown (2011)
This morning, in a packed room at the LA Convention Center's West Hall, AEG and Farmers Insurance brought out the big guns to announce a stadium naming-rights deal AEG's Tim Leiweke called the "largest naming rights deal since they named it planet Earth." ❋ AP/HuffPost (2011)
The estimated amount goes some way to justifying Citi's $20 million-a-year partnership with the Mets and also makes a solid case for the value of banks' naming-rights deals. ❋ Sam Mamudi (2011)
Backers of an NFL stadium in downtown Los Angeles are close to completing a primary naming-rights deal with Farmers Insurance, sources familiar with the negotiations... ❋ Latimes.com (2011)
AP reports on the terms of the deal: A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange....a person familiar with the negotiations tells The Associated Press that AEG would get $700 million over 30 years if the firm builds its planned stadium and lures an NFL team to the country's second-largest market. ❋ AP/HuffPost (2011)
As well as providing the club with a bigger arena and revenue from a multimillion dollar naming-rights deal, Braga has also capitalized on the uniqueness of a stadium in which stands run only along the sidelines, while the area behind the goals is left open: The rock wall of the quarry stands at one end, while the other offers an open view of the city sprawling in the distance. ❋ Jonathan Clegg (2011)
With the media buzzing about AEG being in negotiations with Farmers Insurance over a naming-rights deal worth $20 million a year for 30 years, I can't help thinking about the lesson Metro can learn from the pros at AEG. ❋ Joel Epstein (2011)
Backers of an NFL stadium in downtown Los Angeles are close to completing a primary naming-rights deal with Farmers Insurance, sources familiar with the negotiations told The Times. ❋ Latimes.com (2011)
The LA Times writes: Announcing a naming-rights deal for a stadium that has not been built, on a site that has not been approved, for a team that has not been acquired is unheard of. ❋ AP/HuffPost (2011)
The club's principal owner recently backed Arsène Wenger's suspicion of Manchester City's £400m naming-rights deal with Etihad Airways, tweeting: A club's best player has to be worth at least 10% of your naming rights. ❋ Unknown (2011)
Getty Images Maya Moore The talks are the closest the Giants and Jets have come to making a naming-rights deal since 2008 when talks with German insurer Allianz fell apart. ❋ Unknown (2011)
