To ensure that only the companies that pay millions of dollars to be official Olympic sponsors enjoy the benefits of exposure in Olympic venues, organizers have covered the trademarks of nonsponsors with thousands of little swatches of tape. ❋ Unknown (2008)
Along with some other nonsponsors, Nike is trying to dot downtown Atlanta with billboards. ❋ Unknown (2008)
Also policed is so-called ambush marketing, in which nonsponsors seek to associate themselves with the Games, and athletes 'uniforms, whose logos must be authorized and displayed in accordance with rules on size and placement. ❋ Unknown (2008)
According to a recent Nielsen survey, "Adidas faces a significant challenge from nonsponsors" Nike and Li Ning, a Chinese sporting-goods maker, says Richard Basil-Jones, Nielsen's managing director of Asia Pacific media. ❋ Unknown (2008)
The strong arm of the government has also helped curb the ambush marketing that typically occurs at Olympic Games as nonsponsors seek to associate themselves with the Olympic brand. ❋ Unknown (2008)
The Olympics torch relay, which is making its way through China, has witnessed some violations by nonsponsors, including use of the image of the torch in advertising, said Bocog's Mr. Chen. ❋ Unknown (2008)
HONG KONG -- Beijing has promised to step up efforts to prevent nonsponsors of this summer's Olympics from "ambushing" the more than 60 official sponsors that spent millions for the right to associate their brands with the world's biggest sporting event. ❋ Unknown (2008)
That prohibition, announced at a news conference held in conjunction with the China Advertising Association, applies to sponsors and nonsponsors alike. ❋ Unknown (2008)
BURNS: And being a sponsor doesn't protect you from what is called guerrilla advertising by nonsponsors keen to steal some of the World Cup limelight. ❋ Unknown (2006)
Michael Jurick L'Oréal, giving touchups, is among nonsponsors mar- keting their products around Fashion Week. ❋ By STEPHANIE CLIFFORD (2011)
The rise in the intervening four years of social media sites such as Flickr, YouTube, Facebook and Twitter has opened up a whole new battleground, with great opportunity for nonsponsors to promote their brands. ❋ Unknown (2010)
In many cases, nonsponsors can also forget about plastering events 'host cities in ads. ❋ Unknown (2010)
Gertzog said that the strategy was intended to prevent nonsponsors from using Big Game in the week or two before the Super Bowl - "not in July" - because the league felt that it constituted ambush marketing. ❋ Unknown (2010)
