Primeur

"My first en primeur campaign was with the '94 vintage, which we sold [wholesale] for €28 [$39] a bottle," he said. ❋ Jay McInerney (2011)

There is something we are all missing and that is how hard it is to evaluate Bordeaux wines at this youthful stage and surely even harder, if not impossible pre en primeur. ❋ Unknown (2009)

For the consumer and the wine trade, 2011 will begin with the Burgundy en primeur tastings, at which the 2009 vintage will be shown to the international press, consumers and buyers. ❋ Will Lyons (2011)

Colin Ferenbach (la Vieille Cure) spoke for many about fury with Diageo and Southern Wine and Spirits bailing out of en primeur. ❋ Unknown (2010)

Lau Chi Sun notes distinction between mainland China and Hong Kong buyers (Hong Kong always buys en primeur, direct and historically through UK). ❋ Unknown (2010)

The sale of Bordeaux wine en primeur has existed for a long time. ❋ Jacqueline Friedrich (2010)

Mr. Thunevin predicts he'll sell 80% en primeur as futures and expects to price the initial offering at €175 ($236) a bottle, excluding tax, the same as the 2005 vintage. ❋ Jacqueline Friedrich (2010)

The event marked the beginning of a yearly ritual of tasting the new wines — the 2009 Bordeaux — en primeur. ❋ Jacqueline Friedrich (2010)

Over the course of the week we will attempt to taste more than 200 samples of the 2009 vintage in what is known as the "en primeur" tastings -- a practice whereby the cask samples of the previous vintage are previewed to wine merchants and brokers, and sales solicited before they are bottled and released onto the market. ❋ Will Lyons (2010)

The resulting wines, not shown during the en primeur tastings, will be released under the name of Côtes de Bourg-Solidarité. ❋ Jacqueline Friedrich (2010)

Fueled by the proliferation of wine blogs and social-networking sites such as Twitter, in the wine world the 2009 en primeur campaign has become a seismic international event. ❋ Will Lyons (2010)

All I need now is an online en primeur catalog, a focused morning of buying and I'm in ❋ Unknown (2010)