Puffery

Reality: puffery is anything a judge, NAD, or arbitrator says a consumer clearly should not rely on. ❋ Rebecca Tushnet (2009)

They have every reason to engage in puffery regarding the less fraudulent nature of its clickers. ❋ Unknown (2008)

In response to the shareholder lawsuit, Moody's argued that its claims to independence and ratings integrity were just "puffery" - legalese for innocent exaggeration: ❋ Unknown (2009)

The puffery is gone, it’s stripped down to the facts that I could verify (and a couple that I couldn’t), everything is footnoted, and it is now completely neutral. ❋ Unknown (2008)

But of course, it’s Hollywood, and the gentlemen on the tape who have been caught blatantly contradicting themselves, swanning about and engaging in puffery of the first order, are shameless enough, and arrogant enough not to care. ❋ Unknown (2007)

Celebrity chatter is my guilty pleasure, but the Fug Girls call the puffery to account. ❋ Design Observer (2010)

For evidence of Obama's "puffery" we have a Republican senator running for re-election. ❋ Unknown (2009)

For evidence of Clinton's "puffery" we have timelines of when things happened, we have her own schedules, etc. ❋ Unknown (2009)

Such "puffery" was not unique, nor was it limited to the beauty products available for women. ❋ Unknown (2008)

In the old days, marketers were accused of "puffery": purveying falsehoods about the traits of the products they sold, as when Listerine claimed to prevent colds. ❋ Unknown (2008)

And don't take my word for it: just ask the provincial ombudsman: Ontario Ombudsman André Marin on Wednesday lamented the "puffery" exposed by his scrutiny of the government, saying the litany of organizations make grandiose promises but don't follow through. ❋ ALW (2007)

If you see an ad where a stringy, gangly teenage boy sprays Axe Body Cloud on hisself, and then gets chicks crawling all over him and think it'll happen to you... well, in the US, that's called "puffery" and it's in no way illegal. ❋ Unknown (2007)

Escrima had heard that kind of puffery before and knew better than to put much weight on it. ❋ Asprin, Robert (2001)

She soon learned that he was a somewhat famous personage, -- famous for his genius, his scorn of accepted rules, and his contempt for all "puffery," push and patronage, as well as for his brusquerie in society and carelessness of conventions. ❋ Marie Corelli (1889)

Advertise sufficiently, yet with becoming modesty, for 'puffery' is a thing I heartily despise, -- and were the whole press to turn round and applaud me as much as it has hitherto abused and ridiculed me, I would not have one of its penny lines of condescendingly ignorant approval quoted in connection with what must be a perfectly unostentatious and simple announcement of this new production from my pen. ❋ Marie Corelli (1889)

It often employs exaggeration, or "puffery" to impress customers. ❋ Unknown (2010)

The concept of 'puffery' is leading to much debate. ❋ Unknown (2010)

The [fat kid] made a [puffery] statement about [cake]. ❋ Roumi (2010)

That's a [pretty] [puffery] [statement]. ❋ Trslover (2010)

[So Dude] I [here you] went over to Michell's Place, she sucked your dick didn't she? That [Apartment] is a regular Pufferie! ❋ MadChitter! (2010)

The [invasion] of the shiny puffery has begun. Everyone wears these crazy [jackets] at least they are [warm]. ❋ Enemybear (2011)

you [make me] wanna [commit] cheeto puffery [em] ❋ Cheeto Puffery (2018)