Subvertising

Word SUBVERTISING
Character 12
Hyphenation N/A
Pronunciations N/A

Definitions and meanings of "Subvertising"

What do we mean by subvertising?

Here you will find one or more explanations in English for the word subvertising. Define subvertising, subvertising synonyms, subvertising pronunciation, subvertising translation, English dictionary definition of subvertising.

Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image. A subvertisement can also be referred to as meme hack and can be a part of social hacking or culture jamming. According to AdBusters, a Canadian magazine and a leading proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within." Urban Dictionary

Synonyms and Antonyms for Subvertising

  • Synonyms for subvertising
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  • Antonyms for subvertising
  • Subvertising antonyms not found!

The word "subvertising" in example sentences

The launch of "Black Spot" sneakers is accompanied by a "subvertising" campaign aimed at humiliating Phil Knight and the Nike corporation. ❋ Unknown (2004)

As a form of communication, it comes in many varieties: political graffiti, graffiti art, advertising, gang-related tagging, drunk shaming, culture jamming subvertising, etc. ❋ Unknown (2005)

I can see them being targets for some subvertising or adbusting. yeah - it's Ken's idea. ❋ Unknown (2010)

Actions like writing, blogging, subvertising and critiquing cultural products such as song lyrics, films and TV shows are often considered indulgent or a less effective form of activism. ❋ Catherine Redfern (2010)

For this event, we will curate a panel, moderated by The Wooster Collective, including some of the renegades leading the subvertising charge: Steve Lambert, artist and creator of Anti-Advertising Agency and Jordan Seiler of The Public Ad Campaign Video kills the display ad … metricsADOTAS - Bambi Francisco, co-founder and CEO of Vator. tv said, "Video will kill the display ad," after a recent meeting [...] ❋ Unknown (2009)

Submit a link to anything interesting: news article, blog entry, video, picture ... subvertising. ❋ Unknown (2008)

Man, I'd love to make a subvertisement of that [smug as fuck] new [McFlurry] [ad]. ❋ J Pee (2006)

Cross Reference for Subvertising

What does subvertising mean?

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