Most television advertising is often sold before a show's season even starts in what is called the "upfronts," where top advertisers lock up prime advertising spots on most shows. ❋ Nathan Newman (2012)
Idiot Box: TV networks announce their "upfronts" - the new shows we'll be seeing ❋ Unknown (2010)
This year at the upfronts has been a reverse arms race: who can turn down the razzle-dazzle — no Mariah Carey, no Aretha Franklin, no Marc Cherry dancing with the cast of “Desperate Housewives” — while still turning out something that kinda looks like an upfront. ❋ Unknown (2007)
We were so convinced it was going to be on television - you know, they flew us out to New York for upfronts, which is the - you know, the - the big announcement of the schedules. ❋ Unknown (2006)
And then the upfronts will be a little bit more than historically we paid.
NBC is not participating in the dog and pony show called the upfronts this year where they show all their shows and advertisers bet on which shows they believe will make it. ❋ Unknown (2009)
In 2006, at the network presentations known as the upfronts, the CW team was impatient with WB nostalgia. ❋ Unknown (2008)
Cable networks are holding their so-called "upfronts" in New York these days - that's when they unveil their plans for the future in hopes advertisers will buy time in the new and returning programs, up-front. ❋ Lisa De Moraes (2011)
Tilzy created the web series answer to the mainstream "upfronts," amusingly calling them the "onfronts." ❋ Unknown (2009)
But one long tradition, the May "upfronts" when shows are unveiled for advertisers at lavish presentations, will go on as planned. ❋ Unknown (2008)
At this week's "upfronts," during which networks introduce their fall pilots to advertisers, UPN will unveil its largest slate ever, including shows from Will Smith and "Matrix" producer Joel Silver. ❋ Unknown (2007)
After two fledgling television networks called UPN and the WB launched in 1995, a pattern began to set in during the spring and fall "upfronts," as the industry refers to the lavish productions where networks try to dazzle advertisers with clips of their new series. ❋ J. Max Robins (2007)
This is the week the broadcast networks put on their "upfronts" in New York City--a series of hype-heavy presentations where they parade their wares in front of advertisers in hopes of convincing them to spend billions. ❋ Unknown (2006)
Like other TV companies, it sold less commercial time than usual during the annual spring "upfronts," in which marketers bid on time for the coming TV season. ❋ Unknown (2010)
Perry performed the song on May 20, 2010 at the CW networks 'annual "upfronts" presentation in ❋ Unknown (2010)
The show is planned for May to coincide with the New York "upfronts" during which TV networks present their fall schedules to prospective advertisers. ❋ Unknown (2010)
